“Offer me smartwatches for less than 500 euros”: By opening ChatGPT to shopping, OpenAI threatens Google a little more
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This new feature isn't yet open to advertising. Brands will have to experiment if they hope to be referenced by the robot.
It's now possible to shop thanks to ChatGPT. Two years after its launch, the chatbot is entering the e-commerce market , more eager than ever to establish itself as a true everyday assistant for users. "Suggest me smartwatches for less than 500 euros. I'm a fan of beautiful watches and a techie. I like to track my health": based on this natural language query, ChatGPT displays a selection of ten products to buy. It provides a carousel of photos, a brief description of the products, a summary of consumer reviews, advice on how to choose, and links to merchant sites. You must, in fact, exit the chatbot to finalize the purchase.
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Available in the United States since Monday, this service will gradually be offered to all markets where ChatGPT operates. It is currently limited to a few product categories (beauty, fashion, electronics, home). "Shopping…
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